Art from nothing

How to sell instant noodles for millions, or convince anyone who will listen.

Published 31st December, 2023

For more unconventional artworks, I need someone to explain the ideas behind them before I get a felt-sense of them being what I'd consider art. Sometimes the journey to appreciating (or at least recognising) an artwork is easier or more difficult. It makes me wonder if it's possible to change your mind to regard anything as an artwork.

This is where an AI with considerable intelligence could be helpful. It would take some time learning your world view, but eventually it should be able to construct an argument that changes your perspective, and voila: those framed instant noodle wrappers really do feel worth £450.


Excerpt from an interview with OpenAI CEO Sam Altman, 21st October, 2023

... we learn quickly but, but maybe the real problem, and this is like speculation. This is hard to know in advance, it's not the deep fake ability, but the sort of customized one on one persuasion. And that's where the influence happens. It's not, it's not like the fake image. It's that this thing has a subtle ability, these things have a subtle ability to influence people and then we learn that that's the problem and we, we adapt.

The above starts at 34:06, watch the full interview.


"Our society is run on language ... What happens when you have for the very first time non-humans being able to create persuasive narrative? That ends up being like a zero day vulnerability for the operating system of humanity. ... The last time we had non-humans creating persuasive narrative and myth was the advent of religion." - The A.I. Dilemma, quoting Yuval Harari


Those framed instant noodle wrappers really do feel worth £450.